Articles #International Strategy

An International business is a business which operates in domestic markets and markets in other regions of the world. An International business in a gobalised world has to navigate a fluid, interdependent global marketplace where local actions have immediate global ripples.

The difficulty of implementing a strategy and executing it successfully into tangible results is the most persistent challenge in business. Executives often cite the challenge of implementing and executing a strategy as one of their biggest pain points.

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