International Business in a globalised world

Article by staff consultant 03/04/2023 

What is international business? The international relations EDU defines international business as a process that encompasses all commercial activities that take place to promote the transfer of goods, service, resources, people ideas and technologies across national boundaries. It is the movement of goods from one country to another. International businesses in 2020 and up until at least 2022 are facing many challenges. There are many differing factors that shape and affect an international business and its environment businesses for example, in today’s digital connected world they are becoming increasingly global. Allure consulting conducted research into international businesses which revealed there are many challenges facing international businesses within their economic, political, cultural, and competitive environments. For example, a major challenge to international business involves understanding the sheer size of the global marketplace as there are currently more than two hundred markets in the world. (International relations EDU). The root causes of too many business challenges today can be the determinant of a brighter future for businesses tomorrow. The research suggests preventive measures can lower the risk of business issues and problems occurring in the present as well as in the future. The characteristics, challenges and structures of international businesses depend on their resources and capabilities and are different to domestic ones. For example, international businesses need to better understand international markets and cultures which occur through better information and data analysis. Strong teams and a connected organisation will allow businesses to operate effectively in a rapidly changing globalised world. Talent is the driving force of organizations and is a contributing aspect to their organizations performance and success factors and what also can lead them to gaining competitive advantage over other businesses in the same industry. Talent in International business enables the organisation to develop a steeper learning curve than others which influences and supports idea creation. A theory of idea creation is that it empowers people within the organisation to develop their own theories, which is then interpreted as new knowledge and is considered another factor of competitive advantage. Other sources of competitive advantage are cost advantages which help a business to position itself as a cost leader in its industry. There are a lot of businesses now because of the current crisis that want to cut costs and maximize results. Picture a scenario 6 months after the pandemic which may not be anytime soon according to a recent economic forecast by the OECD. In this scenario though, the pandemic has ended, what is more consumers are spending more than they were before and there is a sense of normality returning to domestic and foreign markets. Well not so, because the pandemic has caused businesses to delve deep into their financial resources leaving them with a bare minimum to operate. It will take one to three years before businesses start to experience any kind of real growth in their accounts again and managers will need to be innovative thought leaders. International business permits managers to develop strategic and critical thinking and requires them to develop global perspectives and mindsets. There are many benefits to international businesses for consumers, international business introduces them to a variety of goods and services. For many consumers it enhances their standard of living and introduces their exposure to innovative ideas, devices, products, services, and technologies. International businesses open channels to new products and services, to new cultures and makes it easier to access foreign culture including food, movies, and art. What are your thoughts on international business?

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