Case study: New facilities for Pharmaceutical manufacturer

Our client a pharmaceutical manufacturer wants to set up facilities in South America to extract plant organic material which will be processed in their factory and used for a new line of medicine. The client needs to know what existing legalities there are. How is the country governed? And do the people of the region have any beliefs about the particular organic material they want to extract? Can this information be used in marketing the product? 

Problem: Our client needs to know are there any landowner’s rights in this region of the world? A good answer might consider the surrounding infrastructure of the region. It will also consider the benefits of the factory to residents for example jobs and better pay. 

Recommendations: Evaluate and select methods for selling the product abroad and for determining if the new product will sell in the regon. The product should make for the provision of communicating its benefits in the host countries language. The consultant should research regulations of the market and consider currency fluctuations.

Key takeaways Businesses use case studies like these to: 

1. understand the public opinion about their products.

2. To identify the latest regulatory changes which may affect their business.

3. To understand potential issues which they may face when entering new markets.