Case study: New facilities for a Pharmaceutical manufacturer

Company History

Founded in 1995 by a team of visionary scientists and entrepreneurs. They have a mission to improve the lives of patients worldwide by discovering and developing high-quality, affordable medicines. They want to set up facilities in South America to extract organic plant material, which will be processed in their factory and used for a new line of medicine. 

The client needs to know what existing legalities there are. How is the country governed? And do the region's people have any beliefs about the particular organic material they want to extract? Can this information on beliefs be used in marketing the product? 

Problem statement: 

Our client needs to know if there are any landowners’ rights in this region of the world, and whether the surrounding infrastructure supports transport links for distribution. The client needs to know what the benefits of the factory would be to the residents and the general rules to determine the origin of the product for trade.  

Recommendations: 

Evaluate and select methods for selling the product abroad and for determining whether the new product will sell in the region. The product should provide for communicating its benefits in the host country's language. The consultant should research the market regulations and consider currency fluctuations.

Key takeaways: 

Businesses use case studies like these to: 

1. Understand the public opinion about their products.

2. To identify the latest regulatory changes which may affect their business.

3. To understand potential issues which they may face when entering new markets.