Case study: Spotlight on revitalising lucky draw lottery

Background: Founded in 1985 LuckyDraw lottery is a state-run lottery operator. They started out as two university students who crowdfunded to get the funds they needed to start a venture. Keen gamers themselves the partners spotted an opportunity in the market to bid for the contract to run a national lottery in their home country.  LuckyDraw offers various games Lotto Max, Powerball, and Scratch-to-win cards.

Problem Statement: After a good start the economic boom of the 80's and 90's saw good growth. But lack of investment in new product development and a stagnant economy has mean't declining sales currently (10% YoY) from 2021.