Case study: GreenCycle expansion an expanding business

Company background: 

Founded in 1985 a family owned business Green cycle is a small eco-friendly products company operating the office supplies industry within the in the eco-friendly products segment offering reusable bags. The business is looking for opportunities to grow and launch fresh offerings in a market where competition from a few dominating players is strong. The industry is forecast to grow year on year from 2023 - 2028 by 2.5%.

 (£9.99) - (£14.99), beeswas wraps, and refillable water bottles.

 they want to expand operations ext. They offer reusable bags beeswax wraps, and refillable water bottles. The business has an annual turnover of £250,000. They also have a 5000 loyal customer base, an online presence, basic website, social media (10,000 followers) and a distribution network of local retailers (10 stores) with online sales.

Objective: Develop a strategic plan for  Green Cycles's expansion to:  

1. Increase sales, enhance customer experience and improve operational efficiency. The plan should address the following: 

2. Market analysis (Target audience competitor's)

3. Product line expansion/optimization.

4. Marketing strategy (online/offline)4. Operational scalability (supply chain, logistics)6. Financial projections (revenue, expenses, break-even point)

To answer this case study a consultant may start by researching greencycles current market and identify industry trends
Instructions: 1. Research greencycle's current market and industry trends 2. Analyse strengths, weaknesses, opportunities and threats3. Provide recommendations for two-three product lines, marketing strategy, operational improvements and financial projections (3 year forecast)