Telecommunications

Background

In an industry known for communicating information over long distances using network infrastructure a medium sized telecoms company employing 1-50 employees in India is focused on providing end to end turnkey services aimed at all technologies in the mobile and fixed line communication domain. The business pursues an internationalisation strategy and has operations in Indonesia and Kenya amongst others. 

The management need to come to a consensus on which opportunity would provide the most value and serve the company’s needs best. Government regulation in India was causing uncertainty in what is already a fragmented industry. Management of the business agreed competitive advantage could be gained if the businesses were to provide their services outside of India. 

To tackle this business problem a consultant could:

1. Set about developing a growth framework and reduce risk in objective achievement.

2. Formulate a new  strategy for entering foreign regions or make improvements to existing ones. For example, focus customer service and  marketing efforts on retaining customers.

The problem: The business is facing a tough decision as three expansion opportunities have presented themselves at the same time in new markets. The problem is the business only has resources to enter only one region so would need to acquire more possibly through acquisitions or mergers. The business would need to solve this problem because it runs the risk of not delivering the services and products it promised to customers in the target segment.

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